Turning token trading into a daily journey with a gamified exchange on Base
Problem
Most DEX interfaces focus on trading actions and ignore whether users come back.
My role
Product Designer at Token Solutions, shaping the gamified trading experience.
Key decision
Daily tasks, levels and rewards as lightweight layers that never interrupt trading.
Outcome
Accepted into Base's official Based Batches accelerator program.
Problem
Trading apps that ignore why people come back
From a design point of view, most DEX interfaces focus heavily on technical trading actions and ignore long-term user engagement. The challenge was to design an experience that encourages users to return daily without adding complexity or distracting from core trading flows.
Solution · Gamification
Rewards as light layers, never in the way
I focused on integrating gamification in a way that felt natural to the trading experience. Daily tasks, levels, and rewards were designed as lightweight layers that guide user behavior without interrupting key actions. Clear visual cues and simple progression states helped users understand their goals and progress at a glance.
Result
Trading as a daily journey
The final experience turns trading into an ongoing journey rather than a single action. Users are encouraged to engage daily, explore more Base tokens, and interact more deeply with the platform through a clear, motivating, and easy-to-understand design system.
Want the full story?
There's a lot more behind xMoon Gamified DEX than fits on one page. I'm happy to walk you through the research, decisions and trade-offs.
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