Cutting a regulated KYC onboarding flow from 11 steps to 6
Problem
The original KYC flow had 11 steps, making onboarding slow and confusing.
My role
Product Designer at M2, redesigning the ADGM-compliant KYC flow for individual and corporate users.
Key decision
Merge repeated steps and related inputs while keeping every required compliance check.
Outcome
11 → 6
KYC steps, fully ADGM compliant
Problem
An 11-step KYC flow that slowed everyone down
The original KYC flow had 11 steps, making onboarding slow and confusing. The goal was to reduce friction while keeping all ADGM compliance requirements intact.
Solution
Remove repetition, keep every check
I reviewed each step, removed repetition, and combined related inputs while ensuring all required checks remained. The flow was reorganized to be clearer and easier to follow.
Result
6 clear steps, fully compliant
The KYC flow was reduced from 11 steps to 6 clear steps while remaining fully compliant with ADGM regulations. The new experience feels faster and easier to complete, with fewer interruptions and repeated inputs, clearer guidance, and a more user-friendly structure that builds trust during onboarding. As a result, users can complete verification more smoothly, with less effort and confusion.
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There's a lot more behind M2 Onboarding (KYC) than fits on one page. I'm happy to walk you through the research, decisions and trade-offs.
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